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MOUNTAIN VIEW, Calif., March 30, 2016 /PRNewswire/ -- At NAB 2016, April 18-21 in Las Vegas, Anvato, the complete TV Everywhere and OTT platform provider, will showcase exciting industry-first advancements, including 360 degree video support, and a new cloud OTT workflow for programers that gives them new options for distribution and monetization of unaired content. New enhancements to Anvato's Media Content Platform (MCP) that reduce deployment time from months to a few weeks and improve ROI will also be featured. 

"With our powerful Media Content Platform, content owners, programmers and aggregators can deliver a feature-rich OTT service virtually out of the box," said Alper Turgut, CEO of Anvato. "We continue to both increase the functionality in very significant ways and reduce cost and time-to-market, which are huge benefits to our customers."

New and featured demonstrations at booth #SU9506CM will include:

• Support for 360 degree video where content creators can take advantage of massively parallel video processing, enabling rapid delivery of files that support this new, growing immersive video offering. This stunning video experience is now possible with no additional resources, special workflows or solutions, as part of Anvato's MCP solution.
• A new cloud workflow for OTT that allows programers to take local content that doesn't air live on the broadcast feed and publish it on their own OTT channels. This capability takes compelling content beyond just the website and makes it available, discoverable and monetizable instantly, on multiple devices.
• Advanced capabilities for ad insertion that enable programmers to defeat ad blockers and drive revenue opportunities around OTT content offerings on any screen. With one solution for iOS, Android, Roku, Amazon Fire TV and Chromecast, monetization across all consumption platforms is not only possible, but guaranteed.
• Instant live-to-VOD capabilities, bringing content to viewers faster than ever. No longer are separate workflows needed for live and VOD. Once a live event is finished, MCP makes it available seconds later, with monetizable ad breaks, and zero additional processing required.

Anvato demonstrations will also be available at partner booths including Grass Valley (booth #SL106). Anvato's Matt Smith will discuss "Best Practices for OTT Monetization: Overcoming the Complexity Gauntlet" in a presentation on Tuesday, April 19 at 2:15pm in the Connected Media IP Pavilion.

From signal to screen, Anvato offers a single, all-encompassing solution that ensures playback and monetization across all screens. Customers can deploy Anvato solutions within a matter of weeks, enabling live or on-demand TV programming on any device in a highly cost-effective manner. To schedule a meeting or for more information about Anvato solutions, please visit www.anvato.com or email info@anvato.com.

About Anvato: 
Anvato is the most efficient and complete platform to power the TV Everywhere and OTT offerings for programers and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, FOX Sports, Scripps Networks Interactive, Media General, Univision, E.W. Scripps, Gray Television, and CBS Local Media. Anvato is headquartered in Mountain View, CA, and winner of Best of NAB 2014 and 2015 awards. For more information, visit www.anvato.com.

SOURCE Anvato