News Releases

MediaSilo and Wiredrive Launch SHIFT: Where Creative Work Flows
SHIFT Represents New Standard of Creative Collaboration for Agencies, Brands and Media Companies

BOSTON and LOS ANGELES, Feb. 26, 2018 /PRNewswire/ -- MediaSilo and Wiredrive are launching SHIFT™, a new brand identity for the combined companies. SHIFT will change how creators develop and deliver their work, providing solutions that streamline the process of creating, sharing and securing valuable creative assets. The two companies first came together in early 2017 to combine their expertise and strengthen the development of tools that service nearly three million users in agency, brand and post-production creative work.

"SHIFT reflects the changes we see happening in the industry today. We are in the middle of a massive transformation in the media landscape, and as advisors and vendors we have front row seats. This means we are in a unique position to provide solutions that support content creators of tomorrow," says Kai Pradel, CEO of SHIFT. "We support media creation at any scale and are turning our attention toward a new generation of tools that address the demanding workflows of today's creatives."

SHIFT is now the umbrella brand for the company's flagship products: MediaSilo, Wiredrive, SafeStream and SHIFT will address all aspects of creative workflow, providing solutions to the most significant challenges facing industries which, hindered by workflow conventions, compressed timelines and reduced budgets, still demand powerful creative. The company will introduce new products starting this summer that reimagine collaboration in the fast-growing market of content creation, eliminating workflow silos, and addressing the security and scale needed to create media at the enterprise level.

SHIFT: The Choice for Enterprise Media
SHIFT gives individuals and teams from enterprise media companies, agencies and brands access to a secure ecosystem that embraces the unique needs of creators and eliminates compromises. For those involved in the lifecycle of creative content, SHIFT and its products and services provide an environment that is safe, scalable, inspiring, empowering and efficient.

Both MediaSilo and Wiredrive, leading collaboration platforms for creators and creative companies, address video workflow issues, delivering tools that allow users to stay focused on creativity and content. Each of these solutions will continue as part of SHIFT:

  • MediaSilo provides secure video collaboration tools and pre-release content delivery to the post-production market, including many of the largest media companies in the world.
  • Wiredrive is the industry standard for agencies, brands and creative professionals looking to review, curate, present and share creative work.
  • SafeStream is the first on-demand and real-time visible and forensic watermarking service providing turnkey tools for securing video content online.
  • provides a singular, secure, hassle-free destination for previewing pre-release content.

More to Come
Moving forward, SHIFT will develop new platforms and services that build upon the capabilities of today's solutions, reflecting the changing nature of video content creation and distribution in an increasingly open, global marketplace. The company will preview its first new product at the National Association of Broadcasters (NAB) show in April in booth SL9205.

To learn more, visit the new corporate site at

SHIFT is the world's largest SaaS platform for video-driven creative workflows with more than 2,000 enterprise customers worldwide. SHIFT recognizes that in the advertising, media and post-production markets, creators need an environment that is free from hurdles and processes that get in the way of producing outstanding content. At every step of the creative lifecycle, SHIFT provides tools that enable professionals to focus on what really matters—working with freedom, speed and a sense of security. Combining proven solutions from MediaSilo and Wiredrive, SHIFT empowers creators at all levels to develop and deliver exceptional work. 

For more than a decade, creative professionals have relied on SHIFT solutions for the most high-profile work in the market. Of note, 85 percent of 2018 Golden Globe winners were SHIFT customers, and in 2017, 40 percent of Oscar winners and 92 percent of Super Bowl ads were produced using SHIFT products. Today, 70 percent of all scripted and reality television is touched by a SHIFT solution. With offices in Boston and Los Angeles, SHIFT makes great content possible everywhere.


For further information: Mark O'Toole,, or Stephanie Ross,, 781-893-0053