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LAS VEGAS, April 18, 2016 /PRNewswire/ -- NATIONAL ASSOCIATION OF BROADCASTERS SHOW (NAB 2016), BOOTH #SL9721 -- Helping the world harness the power of data, Western Digital Corporation (NASDAQ: WDC) today announced that it has joined three key media and entertainment (M&E) industry technical organizations. As an active member of the Society of Motion Picture and Television Engineers (SMPTE), the Entertainment Technology Center (ETC) at the University of Southern California (USC), and the Hollywood Professional Association (HPA), Western Digital will help drive object storage and other essential cloud storage technologies for a broad range of production-focused environments.

"Storage is a vital consideration across all media workflows for industry technologists," said Barbara Lange, executive director of SMPTE and HPA. "It's very important for us to welcome key storage technology companies so that we have the critical insights into the future of cloud-based object storage."

Western Digital will provide technical education to these organizations, concentrating on the value of object storage across workflows, from ingest to playout, as it helps reduce cost, increase performance and efficiency, and assure data durability and security. The company will also contribute to the organizations by sharing advanced cloud-based storage methodologies for fast access to media archives, as well as forward-looking delivery approaches for data-heavy media content.

"It is essential to work with the media production industry to scope application storage requirements, and these new relationships will help us do that," said Barbara Murphy, vice president of marketing at WDC. "Our teamwork with SMPTE, ETC, and HPA will help us advance the benefits of object storage across the media industry. Through our involvement with ETC, we look forward to motivating emerging industry leaders by demonstrating the important role cloud storage plays in media production as they begin to influence the breadth of M&E enterprises in Hollywood and beyond."

HGST at NAB
HGST and key media companies, including QStar, Scale Logic, and WCP, will be in the HGST booth (#SL SL9721) at NAB. WDC will highlight its SMPTE, ETC, and HPA relationships and showcase the HGST Active Archive System, its Amazon S3®-compliant, scale-out object storage system, which provides massively scalable capacity at a low TCO that rivals the economics of traditional cloud infrastructures.

What: National Association of Broadcasters Show
When: April 18 – 21, 2016
Where: Las Vegas, NV
Booth(s): HGST #SL9721

Follow HGST on LinkedIn, Twitter, Facebook, and #HGSTStorage, #LongLiveData

About Western Digital Corporation
Western Digital Corporation (NASDAQ: WDC) is an industry-leading developer and manufacturer of storage solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with effective technology deployment, high efficiency, flexibility and speed. Our products are marketed under the HGST and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit www.hgst.com and www.wd.com.

About HGST
HGST (@HGSTStorage) branded storage solutions power the markets and companies that shape our lives--enabling possibilities for the cloud, enterprise and sophisticated infrastructures everywhere. For more information, please visit www.hgst.com.

Long Live Data is a trademark of Western Digital Corporation or its Affiliates in the United States and/or other countries. Amazon S3 is a trademark of Amazon.com, Inc. or its affiliates. All other trademarks are properties of their respective owners.

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SOURCE Western Digital Corporation