ST. LOUIS, March 28, 2019 /PRNewswire/ -- With immersive mixed reality and augmented reality-redefining television production across news and sports coverage, a diverse group of industry-leading designers will showcase their work and talk about current trends in production during a panel session on the topic at the 2019 NAB Show, which will be hosted by NewscastStudio, the trade publication for broadcast production.
The session, "Augmented Reality and the Emergence of Dynamic, Immersive Storytelling," will be held Monday, April 8, from 2:00 to 3:15 p.m. in room N235/N237 (North Hall) of the Las Vegas Convention Center (LVCC) and is open to NAB Show attendees with any badge type.
The discussion will dive into today's usage of augmented reality and immersive mixed reality in broadcast storytelling and include speakers from a variety of broadcast industry backgrounds.
Along with the perspective of designers and graphics operators on the challenges associated with creating and deploying augmented reality in live production, attendees will also hear where the industry is headed and what opportunities lie ahead as storytelling continues to evolve alongside the tools used to create and deliver content.
Some of the panel highlights will be a review of unique projects including how augmented reality was utilized by BBC Sports during the 2018 FIFA World Cup to analyze plays and expand their on-location studio, how Al Arabiya in Dubai is using it in the newsroom to break down stories across platforms, how NFL Network is using it to visualize data and review key plays and how ESPN is using it daily on "Around the Horn" to create a dynamic format. The panel will look at how augmented reality was utilized during the 2018 U.S. Midterm Election to help analyze data in real-time.
Augmented reality allows broadcasters around the globe to breakdown and analyze complex stories in a way that is accessible to the average viewer. With usage ranging from news and sports to live events and eSports, augmented reality is one of the fastest growing technologies in broadcasting.
Additional information about the session is available on the NAB Show website.
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Jason Marks
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Augmented reality usage on ESPN's "Around the Horn" TV show
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SOURCE NewscastStudio
