Washington, D.C. -- NAB Show will explore how the increasing adoption of advanced technology is revolutionizing immersive storytelling experiences in a Main Stage session open to all attendees on Tuesday, April 18 at 1 p.m. at the Las Vegas Convention Center.
"Immersive Storytelling: Expanding Audiences with XR in Games, Education, and Location-Based Entertainment" will examine the growing convergence between traditional entertainment and advanced technology, how nostalgia is fueling this new technology adoption, and what is next on the horizon for virtual reality (VR), augmented reality (AR) and extended reality (XR).
The session will feature panelists working at the leading-edge of advanced technology: Aaron Grosky, president and COO of Dreamscape Immersive and COO of Dreamscape Learn; Ted Schilowitz, futurist, Paramount Global; and Jake Zim, senior vice president, Virtual Reality, Sony Pictures Entertainment.
Grosky leads Dreamscape Immersive and Dreamscape Learn's creation of VR adventures, designed to give users a shared experience of watching a story unfold around them as they explore cinematic worlds, characters and creatures. He previously served in strategic leadership and creative development roles for entertainment ventures focused on television, radio, music, online and mobile productions.
As the first-ever futurist-in-residence for Paramount Global, Schilowitz works with the company's technology teams to explore all forms of new and emerging technologies, including VR and AR. He previously served as consulting futurist at 20th Century Fox and worked on product development teams that have produced ultra-high resolution digital movie cameras, advanced hard-drive storage products and desktop video software.
As senior vice president of Virtual Reality for Sony Pictures Entertainment, Zim oversees global virtual reality production and strategy for the motion picture group. He has produced a variety of interactive projects released across a spectrum of distribution channels. In addition, he works across business units to develop partnerships with technology and production companies in the emerging immersive entertainment space.
Qualified members of the media may apply for NAB Show press registration here.
About NAB Show
NAB Show, held April 15 - 19, 2023 in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
